Tokyoflash Picasso Watch

Artist Pablo Picasso was one of the pioneers of the 20th century avant-garde art movement called “Cubism”, where objects are broken up, analysed, and re-assembled in an abstracted form. The digits created for this watch design were inspired by his work.




The Picasso watch has a rhombus-shaped case, which “frames” the always on LCD display which presents the time with hours read top to bottom, and minutes read left to right. Although the digits are somewhat abstract, they can be learned and recognised quickly.



This design can easily display time in either a 12 hour or 24 hour mode. The same layout can similarly display the date with a press of a button. There is a backlight for reading the time in dark places.

To tie the display in with the strap it features accents of the color matching the LCD display.

The Picasso watch will appeal to those who appreciate art and enjoy a cryptic, read-at-a-glance display. It is a unisex design with a unique and elegant shape, which has the potential to appeal to a wide audience.


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